Brief
Share the product, target profile, process, market and commercial constraints.

Custom flavour development
A practical development route built around your food matrix, process, target profile, cost parameters and destination market.
Overview
ADD's supplied company materials describe one-to-one flavour development, application testing, technical support and adjustment against customer requirements. A complete brief helps the team decide whether an existing product can be matched or a custom direction should be developed.
Customer formulas, benchmarks and project results remain confidential.
Working method
Share the product, target profile, process, market and commercial constraints.
Select a portfolio direction or create a custom flavour route.
Prepare a relevant sample for evaluation in the intended application.
Review sensory performance and refine the formula where needed.
Confirm the selected item and product-specific documentation before commercial supply.

Application-led collaboration
A flavour can behave differently depending on heat, pH, fat, salt, sweetness and base ingredients. Evaluation should therefore use the customer's intended food matrix and processing route wherever possible.
Next step
Send the application, benchmark, process and target market. The team will review the most appropriate development route.